Sonorama 2026

- Art Direction & Spatial Design: led the creative vision and visual identity for 360° brand activations, designing immersive winebars, high-impact venue spaces, and large-format OOH banners. - Packaging & Artist Partnerships: conceptualized bespoke, custom-labeled wine bottles for festival artists, managing VIP engagement actions such as exclusive bottle-signing sessions. - Brand Activations & Merchandising: designed interactive consumer mechanics (scratch-off tickets, gift vouchers) and full branding collateral, including custom staff apparel (uniforms) and promotional accessories (hats, fans and totebags) to drive on-site consumption. - Digital, Motion & Content Capture: created dynamic video assets for mainstage videowalls, while capturing real-time photography and video footage during the festival for multi-platform digital engagement. - Business Impact: contributed to a 100% sell-out of the brand's allocated wine inventory by successfully driving consumer engagement and point-of-sale conversion.