Selected Works

- Art Direction & Spatial Design: led the creative vision and visual identity for 360° brand activations, designing immersive winebars, high-impact venue spaces, and large-format OOH banners. - Packaging & Artist Partnerships: conceptualized bespoke, custom-labeled wine bottles for festival artists, managing VIP engagement actions such as exclusive bottle-signing sessions. - Brand Activations & Merchandising: designed interactive consumer mechanics (scratch-off tickets, gift vouchers) and full branding collateral, including custom staff apparel (uniforms) and promotional accessories (hats, fans and totebags) to drive on-site consumption. - Digital, Motion & Content Capture: created dynamic video assets for mainstage videowalls, while capturing real-time photography and video footage during the festival for multi-platform digital engagement. - Business Impact: contributed to a 100% sell-out of the brand's allocated wine inventory by successfully driving consumer engagement and point-of-sale conversion.

Operating at the intersection of digital art and strategic design, vayro.etc focuses on the architecture of immersive worlds. My work goes beyond aesthetics, it is about building visual narratives. From the conceptualization of vast digital environments to the intricate details of physical media, I bridge the gap between storytelling and high-impact execution. My expertise spans the creation of Digital Artworks, the cultivation of a social community, and the launch of print campaigns; my mission is to design cohesive universes that captivate audiences and elevate brand presence

My approach focuses on creating immersive, high-performance platforms using WordPress. I have developed a wide range of digital solutions for diverse industries ensuring each site acts as a functional centerpiece for the brand’s storytelling. Below is a curated selection of my web design projects: apartamentosduraton.com bodegasfrutosvillar.com miriamconde.com montifil.com reformandomadrid.com